Society of Grownups - Wedding Plan Surprise - (2015)

Everyone has that moment in life when they need to make an adult decision – like planning a wedding, asking for a raise, buying a house or thinking long-term about retirement. Well don’t panic, Society of Grownups can help. And one of the first things they teach you is don't try anything on before knowing the price. Oh, it isn't? Sorry.

Society of Grownups is an actual physical location as well as an online destination where Grownups can go to learn about money from both professionals and one another in a relaxed group setting. Offerings in the space include online tools, classes, chats, supper clubs, guest speaking events and one-on-one sessions with CERTIFIED FINANCIAL PLANNER™ professionals.

“Society of Grownups is reaching out to Millennials, so we needed to craft messaging that wasn’t only relevant and sharable, but moved at the speed of their social feed,” Steve Mietelski, Fantastical’s Managing Partner/Chief Creative Officer, says. “This isn’t really a traditional campaign. We wanted each “panic moment” to look and feel different because, in reality, you would freak out in a completely different way trying to negotiate a raise than you would buying a house.”

I have to admit, I love the name, and seeking advice before buying a house is very adult indeed. See also Double Doors (like the rainbow), salary negotiation auctioneer, Spiders and money and facing the future.

Client: Society of Grownups
Project: 5 online ads

Agency: The Fantastical, Boston, MA
Chief Creative Officers: Michael Ancevic , Steve Mietelski
Creative Director: Kerry Downey
Art directors: Iona Holloway, Samantha Hodian.
Writers: Kerry Downey, Steve Mietelski, Talia Nutting, Talia Glickman-Simon
Executive Producer: Susan Poor
Account Director: Jenn Foster

Production Company: ModOp Films, Hollywood, CA
Director: Paul Goldman
Executive Producers: Rossi Cannon, Steve Schofield
Line Producer: Beth Pearson

Edit: Chandelier Films, Boston, MA
Editor: Christo Tsiaras
Post Supervisor: Glenn Chalek

Finishing: Edit Bar, Boston, MA
Color Correct & On-line: Charlie Coffou
Audio Mix: Aberrant Sound, Boston, MA
Engineer: Brian Sargent