Snooki on branding: They don't have to be famous to be brands

As they perceive it these side careers are independent from — and as important as — their status as reality-TV idols. As Ms. Polizzi put it: “I don’t care if I’m famous or not. I just want to have my brand.”

NYTimes : Party’s Over for Snooki and the Gang as ‘Jersey Shore’ shuts down. Snooki ain't worried though, having been used as a brand sabotage celebrity she probably reckons she's got enough fame to keep her going for a while, and she is arguably the most famous of the bunch (if rubbernecking & jawdropping counts, and is does just ask Kim Kardashian).