(I'm not sure what "Nordic berries" means. Why don’t they just say blueberries? Or artic blueberries if they prefer. We have a lot of berries up north. Berries...and elk!)
Version2’s Micah Scarpelli cuts this serenely beautiful spot for Smirnoff North, a new blend of the classic vodka flavored with Nordic berries. CD/Inferno Artist Kieran Walsh and Director Mikon Van Gastel collaborated to create the seamless melding of live action with intricate CG and VFX.
Version2’s Kieran Walsh explains: "I think this is one of those projects that looks relatively simple, but was deceptively complicated to achieve the exact look we wanted. To create the iceberg, we utilized a hybrid approach of both 3D and live action. The iceberg was match-modeled to a high resolution image and then rendered as many different layers. We had some passes of highly refractive transparent ice and others in a more opaque frosty material. This gave me the flexibility to selectively combine these different looks as required. "
Client: Smirnoff North
Spot Title: Sword
Air Date: January 2007
Agency: JWT
Co-Chairman, Chief Creative Officer: Ty Montague
ECD: Andy Clarke
CD: Damian Totman
AD: Kirsten Roquemore
CW: Tiffany Appleton
Producer: Scott Chinn
Prod Company: A Very Small Office
Director: Mikon Van Gastel
EP: Saffron Case
Producer: Lisa Villamil
Editorial: Version2
Editor: Micah Scarpelli
Producer/Head of Production: Frank Devlin
Post/Effects: Version2
CD/Inferno Artist: Kieran Walsh
AFX/C4D: Mike McKenna
Smoke: Tim Farrell
CG: Special Branch
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