SKY "The world in High Definition" (2015) 2;05 (Brazil)

In a country where one and four children have eyesight problems and don't even know it, Sky HDTV is bringing them the world in HD. This project was launched at Carlos Gomes Municipal School in São Bernardo do Campo, in the greater São Paulo area, and involved 79 students. Nearly half of these students were diagnosed with some kind of vision problem, five of which were serious. By 2018, this program aims to bring thousands of children the glasses they need to see the world in HD. Great idea.

Client: SKY
Agency: FCB Brasil
Creative Executive Directors: Joanna Monteiro and Max Geraldo
Creative Directors: Adriano Alarcon and Carlos Schelder
Digital Creative Director: Pedro Gravena
Creative: Luiz Kanadani, Rodrigo Leal Rodrigues and Giampietro Zanon
Client Services: Mauro Silveira, Marco Aymoré, Lucas Rodrigues, Renata Velloso, Renata Batalha and Camila Rossignolo
Planning: Raphael Barreto, Luciana Mussato, Cesar Fuster and Cleo Hosokawa
Media: Alexandre Ugadin and Vinicius Loschiavo
Projects: Lia D’Amico
RTV: Charles Nobili and Pedro Lazzuri
Image Producer: Volcano Hotmind
Direction: Volcano
Photographer: Betinho Gomes
Production: Emerson Marcon Junior
Editors: Luiz Eduardo Doria, Rodrigo Resende and Guilherme Peres
Client Services: Paulo Blassioli
Audio Producer: Cabaret
Client Approval: Agrício Neto, Marcelo Miranda and Claudia Benvenuti