To illustrate the fact that names are the shortest stories of brands, we substituted some legendary names with the briefs that would have possibly given birth to the coinage.
Client: Albert Dali Naming Consultants
Brand: Albert Dali
Website: www.albertdali.com
Agency: Lucifer Labs, Chennai, India
Website: www.luciferlabs.com
Creative: Anantha Narayan
I got "Google" at once, but Häagen-Dazs® has got to be one of the dumbest names in history. I'll admit when I used to live in Stanford, CT we bought Häagen-Dazs® vanilla just to laugh out loud at the packaging showing "OSLO" as the capitol of Sweden. It did, seriously.
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