SERVPRO - “Declassified” / “Squid” and “Dragon” (2023)

BUNTIN and SERVPRO Conquer Dragon And Squid Cleanup in Latest Brand Campaign

Nashville-based idea-driven agency BUNTIN partners with cleaning and restoration leader SERVPRO to launch the second installment in the brand’s award-winning “There’s a Pro for That” campaign with a glimpse into how their pros can handle the wreckage from even the most terrifying mythical creatures.

The "Declassified" campaign's two videos, titled "Squid" and "Dragon," provide a glimpse into some of the most impressive achievements of the experienced professionals at SERVPRO. Through these comedic spots, the company showcases its ability to tackle any challenge, no matter how extreme or difficult. The integrated campaign, which includes national broadcast TV, paid social media, online video (OTV) retargeting, and CTV, will be launched on July 3.

Notes BUNTIN President & Chief Creative Officer Dave Damman, “As a category-leading brand with a rich successful history, you’re bound to have learned a few lessons along the way. In this SERVPRO ‘Declassified’ campaign, we’ve highlighted a few of the more interesting case files, and why they make the SERVPRO Pros ready for anything--and we mean anything.”

Adds SERVPRO CMO Mike Stahl, “As a leader in cleanup and restoration, SERVPRO experts tackle extreme challenges for customers each and every day. This campaign further demonstrates — with a fun spin — how SERVPRO’s Pros go above and beyond to provide exemplary service and help people through their toughest times, making ‘Like it never even happened®.”

In "Squid," one lab's endeavor to uncover the secrets behind a giant squid leads to major cleanup, but thanks to the Pros, the aquarium was restored the very next day. In "Dragon," a sooty encounter with a fire-breathing dragon called for major restoration; thanks to SERVPRO, the home was cleaned like the mythical mayhem never happened.

As SERVPRO’s lead brand and advertising partner since 2003, BUNTIN has been an instrumental partner, developing and implementing the brand’s successful ‘Like it never happened®’ brand promise. Since partnering with BUNTIN, SERVPRO — offering a variety of services to both residential and commercial properties that have been affected by water, fire, smoke, and mold damage — has remained a #1 category leader for 20 years running and doubled its franchise locations.

Client: SERVPRO

CMO: Mike Stahl

VP Marketing Services: Chad Lewis

Agency: BUNTIN

President & Chief Creative Officer: Dave Damman

SVP/Executive Creative Director: Jonathan Maldonado

Senior Copywriter/Creative Lead: Frank Bertino

Art Director/Creative Lead: Jayden Harmse

VP, Executive Producer: Danielle Keenan

Content Maker: Zack Gregory

Digital Producer: Zack Owensby

Brand Director/Senior Brand Lead: Courtney Improta

Senior Brand Manager: Heather Melrose

Production Company: Bob Industries

Director: Brigg Bloomquist

Edit/Post Production: Optimus

Editor: Angelo Valencia

VFX: Ryan Wood