A grumpy old man hates de Rio Carioca Beer ads and find them a bunch of losers.
"These Rio Carioca Beer ads, love to mock everybody. That's why they don't sell anything, or have money to appear on TV. LOSERS!"
"Rio Carioca Beer ads never shoed a woman in a bikini!"
The grumpy old man insists: "I'm not being funny about these Rio Carioca Beer ads. My son likes them. He's a loser too."
Campaign: #losers
Brand: Rio Carioca Beer
Agency: 11:21
Criative Director: Gustavo Bastos
Copywriter: Gustavo Bastos
Account Manager: Diego Crisostomo
Media Manager: Rodrigo Sani
Production Company: Movie Machine
Director: Bruno Miguel
Approved by: Luiz Eduardo Vieira
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