Richmond tourism wants you to Find Your Mix

I've never been, but some of my Martin Agency friends tell me that Richmond has a lot going for it. These ads showcase the mix of stuff, both old and new, that are happening in the area. Hipsters, Craft Beer and Rock and Roll on one hand. And on the other, History. Cobble Stone Streets and...outdoor stuff. I think that's why "Rock and Rol"l is my least favorite as both Rock and Roll are saying the same thing. I miss the duality a bit. Still who knew Richmond had so much to offer?

Client: Richmond Region Tourism
Jennifer Carnam: Vice President of Marketing.
Agency: JHI
Partner, creative Director: John Homs
Partner, strategist: Jo Watson