Unlike the "summer holiday forever" vibe that The RAF's spot featuring Amanda's endless summer holiday gives off, young Ellie here left school to join up and at 19 years old, she is a bad ass who is part of the Red Arrows aerobatic team. This new campaign for the Royal Air Force shows its no ordinary job and is aimed at attracting millennials from all walks of life. This campaign features real members of the RAF, including Ellie.
Client: Royal Air Force
Agency: WCRS (Engine)
Executive Creative Director: Ross Neil
Creative Director: Ben Long
Creatives: Jason Keet, James Hodson
Agency Producer: Alex Honnor
Account Handling: Vince Lawson, Laura Hale, Lawrence Beatt
Planning: Olivia Stubbings
Media Agency: MEC (Planning), Carat (Buying)
Production Company: Park Village
Director: Jack Driscoll
Producer: Joe Walker
Editor: Sam Jones & Chris Roebuck @ Cut & Run
Post-Production: Grade: Paul Harrison @ Finish & Houmam @ ETC
Audio: Father sound design