Promoters for Travelocity wear nothing but red hat

Over New Years, Travelocity ran their "Red Hat" Promotion, which rewarded folks for showing up at Times Square in Red Hats (like their spokegnome) or throwing their own Red Hat Party. Adage has a picture of their promotion team in nothing but their skivvies, or so it seems at a distance. A bit cold this year in NYC to really go out in the buff (although most likely the client wouldn't have approved nude folk handing out flyers, even if they could have evaded arrest by the cops.) It's just another attempt to get in on the trend of streakers in advertising.