Predator Watch is an initiative to stop predators from soliciting sex from children online.
A multimedia campaign was created targeting sex predators—communicating that undercover police officers are online.
Tagged with the line “Attention predators: undercover officers are online,” the print component depicts police officers wearing hyper-real masks of children’s faces. A TV spot and a microsite are also part of the campaign.
For more information visit PredatorWatch.ca
* Title: 180
* Client: Children of the Street Society
* Creative Director: Ian Grais / Chris Staples
* Art Director: Lisa Lebedovich
* Writer: Rob Tarry/ David Giovando
* Broadcast Producer (in house): Ann Rubenstein/Laura Rioux
* Production Company: Industry Films
* Director: Bob Rice
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
PredatorWatch.ca is under construction. For how long? What are the other items of the multimedia campaign?
- reply
PermalinkThe site will be under construction for another few months. The other items of the campaign are a TV spot, three print ads (posters like above), and a non-visual print ad with headline only.
- reply
PermalinkThx. Are the other items online somewhere?
- reply
Permalink