Pepsi got quite funny here in this well shot spot for its new Pepsi 1893, made with real sugar and real kola but extract and bitters, (as opposed to caramel coloring and chemicals. There's also a ginger version featuring real ginger. I guess Pepsi's losing market share to all those sodas made with real ingredients like HiBall Energy and Fentiman's so they might as well get in on the action.
The spot features Love and Mercy/Buried Treasure's Jeff Galfer. In it, he plays a soda sommelier who teaches people who to properly taste the soda. But of course it's so good, he has can't help himself and goes from one sip to downing the whole thing.
Client – Pepsico
Stacy Taffet – Senior Brand Director
Jenny Danzi – Senior Brand Manager
Executive Producer – Barry Rosen
Agency – Pitch
Michael Kadin - Chief Creative Officer:
Kimberly Linn - Creative Director
Ari Alius – Writer
Katie Roberts – Writer
Brienne Monty – Account Director
Julie Salik – Director of Broadcast Production
Jeff Yee – Senior Producer
Nick Phillips – Assistant Producer
Lupe Ramos – Business Affairs
Jackie McFarlane – Broadcast/Finance
Production Company – O Positive Films
Brian Billow – Director
Marc Grill – Executive Producer
Ken Licata – Head of Production
Steve Devore – Line Producer
Jill Schroeder – Production Supervisor
Sebastian Piafenbichler – Director of Photography
Post Production – Cut and Run
Frank Effron – Editor
Carr Schilling – Executive Producer
Post Producer – Annabelle Whittaker
Online Editorial - Jogger
Shawna Prescott – Flame Artist
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