Parfux - Rihanna's Reb'l Fleur - (2011) 2:00 (USA)

“Flower” is a lush and sultry video palindrome created by Droga 5 for the launch of Parlux’s Rihanna perfume Reb’l Fleur. The intricately crafted spot was directed by @radical’s Dave Myers and edited by Cut + Run’s Dayn Williams with effects by Radium.

The video was then integrated into the fragrance’s website so that viewers can interactively explore both sides of Rihanna’s provocative world. To experience it firsthand, please visit http://www.RihannaReblFleur.com/

CLIENT: PARALUX
TITLES: “REB’L FLEUR”
LAUNCH DATE: 2/10/11

AGENCY: DROGA5
CREATIVE CHAIRMAN: DAVID DROGA
ASSOCIATE CREATIVE DIRECTOR: SCOTT GINSBERG
ASSOCIATE CREATIVE DIRECTOR: JANUARY VERNON
HEAD OF INTEGRATED PRODUCTION: SALLY-ANN DALE
EXECUTIVE PRODUCER: MISHA LOUY
PRODUCTION ASSISTANT: T.J. RYAN

PRODUCTION COMPANY: RADICAL MEDIA
DIRECTOR: DAVE MEYERS
DOP:
PRESIDENT: FRANK SHERMA
EXECUTIVE PRODUCER: JIM BOUVET
PRODUCER: SCOTT CUNNINGHAM

EDITORIAL: CUT AND RUN
EDITOR: DAYN WILLIAMS
ASSISTANT: CHRIS RIZZO
EXECUTIVE PRODUCER: RANA MARTIN
PRODUCER: ASHLEY CARRIER

POST PRODUCTION: RADIUM
EXECUTIVE PRODUCER: DAN BRYANT
VFX SUP: ZACH TUCKER
DESIGN DIRECTOR: LIMBART FABIAN
PRODUCER: PAUL WINZE
LEAD COMPOSITOR: MIKE ROY
COMPOSITORS: JARED BROWER/BRYAN BAYLEY/LAYCHIN LEE/KYLE MCCAULEY
MATTE PAINTER: DUSTIN D’AMAULT

TELECINE: COMPANY 3
TELECINE: VICTOR MULHULLAND