Oxfam wants to know if you're in

Oxfam is continuing on the efforts from the G8 and Make Poverty History campaigns of last summer. A viral campaign Bit Unfair demonstrates how rich get more breaks than those who are poor. In tandem, the Oxfam group has put together a giant interactive ‘laser’ projection on the side of the Royal Scottish Academy in the heart of Edinburgh city centre where you can see your name in lights just by texting a number.

This laser component will be active from 14 March to 4 April. There is also a TV spot for the campaign as well as print created by Lowe & Partners, London.