One Show Interactive Judging : Day 2

Here's a tip for when you're entering awards shows. Don't characterize your work as the "first-ever" or "world's first" anything unless you're absolutely sure it hasn't been done before. Practically everything has been done already. Not to say your work couldn't be the "best ever" or "best application of" something. But first ever? Get over yourself. The world isn't that small. Plus, it sounds like bullshit and EVERYBODY says it. Best plan is to let the work do the talking. No more over-thinking in the description. There isn't a whole lot of time to read the descriptions. As Rich Silverstein once told me, "Shut up."