"Seven billion people on earth. A hundred ninety-three nation states of the UN. Seventeen sustainable development goals to address poverty, injustice and climate change. But the only number you need to remember ie one. Together, we're one for all. The task of bettering our world is bigger than any one of us. But it's smaller than all of us. Find your one for all and take the pledge at One For All."
As with all ads of this kind of political nature, the cinematography is nice,and features people culled from central casting's diversity section all smiling, standing proud and working together. Or mostly just standing there. It does a good job of introducing me to One For All and the blanket initiatives the UN has in mind for all kinds of goals attainable and otherwise. But the ad is so straightforward it's like looking at a government pamphlet. It doesn't make me want to visit the website for more information. And signing pledges reminds me of the Prom Promise.
Agency: Mekanism
Client: United Nations
President/CEO: Jason Harris
Executive Creative Director: Ian Kovalik
Associate Creative Director: Ryan Paulson
Art Directors: Jorge Arteaga, Stefanie Gomez
Junior Writer: Andy Ogburn
Brand Manager: Danielle Sabalvaro
Head of Production: Kati Haberstock
Senior Broadcast Producer: Amanda Schultz
Director of Print Production/Art Buying: Frank Lewis
Project Manager and Producer: Mariah Gill-Erhart
Production Company: Sister
Executive Producer: Lee Scharfstein
Director: Justin Plummer & Martin Strauss
DP: Spenser Nottage
Motion Graphics: Roman Micevic
Editorial: The Mill
Editor: Charlotte Carr
Assistant Editors: Lauren Jansen
Post Producer: Grace Tober
Post Executive Producer: Jared Yeater
Color: Luke Morrison
Music Production: Travis & Maude
Music Producer: Kala Sherman
Audio: Pomann Sound
Sound Engineer: Justin Kaupp
Print House: Pacific Digital Image
Agency Partner: PVBLIC Foundation
Chairman & Co-Founder: Sergio A. Fernandez de Córdova
Executive Director: Daniel Wilkins
Director of Strategic Alliance: Eliane Susman Richter
Communications and Project Manager: Karolina Piotrowska
Agency Partner: Sharemeister
President: Jonathan Hoeflinger
Agency Partner: Creative Science Labs
VP, Business Development: Chris Fowler
Digital Producer: Janine Marczack
Agency Partner: Exit10
Director of Strategy: John Marsh
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