Old Spice explain this abomination with "Sometimes when two commercials love each other very much, they get together and spawn a radioactive garbage fire that spews flaming jellied gasoline everywhere and kills all the grass in your yard." Meanwhile, we paraphrase Bill Hicks; 'They're going for the stoner dollar. That’s a big dollar. A lot of people are feeling that self-medicated bliss man. We’ve done research – huge market. Lots of potential in the market. Impulse buys are off the chart.'
Old Spice, for when you've totally given up on being sober ever again. Also, that ketchup squirt on the models face.... What kind of dank weed are you smoking and where can I get sum?
Ad Agency: Wieden + Kennedy Portland
Director: Nick DenBoer
Editor: Nick DenBoer
Sound Mixer: Nick DenBoer
Art Director: Matt Sorrell
Creative Director: Jason Kreher
Copywriter: Jarrod Higgins
Interactive Producer: Eddye Borgese
Interactive Producer: Teresa Lai
Interactive Producer: Mike Davidson
Business Affairs: Dusty Slowik
Account Management: Madison Savary
Copywriter: Jarrod Higgins
Company: Fresher Collection
Copywriter: Nick Morrisey
Company: Leatherman