Obama ads are everywhere, even in Xbox games

You can't escape the Obama ad spend now, Obama announced yesterday that he raised more than $150 million in September, obliterating previous fundraising records and giving him an enormous tactical advantage over Republican Sen. John McCain in the final weeks of the presidential campaign. So what doe she spend it on? Ads appearing in 18 Xbox games - something no presidential candidate has ever done before. Keep your eyes peeled when playing Guitar Hero 3, The Incredible Hulk, NASCAR 09, NBA Live 08, NFL Tour, and even Burnout Paradise, where this virtual Obama billboard can be seen.

"The 18-to-34-year-old male is the mainstream demographic for the hard-core video gamer," said Van Baker, an analyst for Gartner Inc., a technology market research firm in San Jose, California. "They're hard to get to because they don't watch much TV and they don't read a lot, so it's a good venue to get that segment."

- Reuters
Obama is not the kind of guy who would put all his eggs in one basket and only target the game-playing males who are too lazy to turn on the TV (much less vote). He's also bought 30 minutes of airtime on CBS, NBC and Fox to pitch to voters on October 29, which might be another presidential candidate first.