Norwegian airlines isn't a budget airline. It's a common sense airline. In addition to saving on prices and fuel (which is common sense) Norwegian also flies to direct airports, and not regional ones. Smart branding idea.
Advertising Agency: 358, Helsinki, Finland
Creative Director: Antero Jokinen
Copywriter: Taro Korhonen
Art Director: Antero Jokinen
Strategist: Daniel Goodall
Agency producer: Elina Fredén
Client Team Director: Minna Kaitala & Kimmo Tupala
Director: Ragnar Jansson / Otto film