FIELDCREST Royal Velvet - Lush, Vast, Deep - print ads USA

These ads for FIELDCREST Royal Velvet show the products and the colors as nature.

David Baldwin, McKinney's executive creative director, has always been fascinated by exotic landscapes and far-off places. This fascination is evident in McKinney & Silver's upcoming campaign for Royal Velvet bath linens. Instead of using the outer reaches of Africa, which he is known for in his work for Audi cars, Baldwin creates striking natural panoramas using the folds of varicolor towels.

In the latest Royal Velvet print advertisements, which were created by the Raleigh, N.C., agency, "Deep" showcases the windswept waves of a blue ocean at sunset, while "Lush" captures the beauty of emerald green new grass and rolling hills. The ads are stunning and showcase the beauty and quality of Royal Velvet bath linens.

Agency: McKinney & Silver, Raleigh, North Carolina

Account Supervisor: Lisa Hughes/Nancie Yates

Executive Creative Director: David Baldwin
Photographer: Alexis Logothetis / Richard Bachmann
Typographer: Suzanne Moore (Print Producer)
Advertising Agency: McKINNEY + SILVER
Creatives: Jon Wagner, Gerardo Blumenkrantz