And here we have the circle of life, in sport. For Blaise Matuidi it all started with a moment of magic by Jay Jay Okocha. Now Blaise is that source of inspiration not just for kids at home watching the game, but also having an impact in culture, including fashion, and music. The inspiration for fashion designers and French Hip-Hop starts like, Niska. At the heart of this spot though is a simpler and more relevant story. The Niskas may replace this year's Blaise with someone else next year, but athletes will always inspire younger athletes to be their best. Athletes will always end up like role models.
This spot is all over the place when it comes to story telling. From Requiem-For-A-Dream pupils to metaphor comets, to first person POV's to excellent football shots. The soundtrack from Earth Wind and Fire helps keep it together.
NIKE
Ed Collin Senior Brand Communication Director, Nike EMEA
Nick Kettelhake Brand Communications Director, Nike WE
Jean-Luc Bragard Brand Communications Manager, Nike WE
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Eric Quennoy, Mark Bernath
Creative Director Craig Williams, David Smith
Art Director Sébastien Partika
Copywriter Edouard Olhagaray
Head of Broadcast Production Joe Togneri
Broadcast Producer Elissa Singstock
Planner Stéphane Missier
Communications Planner Josh Chang
Digital Strategist Greg White
Group Account Director Kathryn Addo
Account Director Tim Ryan
Account Manager Jorge Fesser
Project Manager Loes Poot
Business Affairs Kacey Kelley
FILM PRODUCTION
PRODUCTION COMPANY DIVISION FILMS
Director Fleur+Manu
Director of Photography Steve Annis
Producer Jules de Chateleux
Executive Producer Jules de Chateleux
EDITING COMPANY WHITEHOUSE POST LONDON
Editor Russell Icke
AUDIO POST WAVE STUDIOS AMSTERDAM/ GRAND CENTRAL RECORDING STUDIOS LONDON
Sound Designer/Mixer Alex Nicholls Lee/ Raja Sehgal
MUSIC
Title “Shining Star” (Sebastian Remix)
Original Artist / Remix Artist Earth, Wind & Fire (Remixed by Sebastian)
Publishing & Master Recording Sony/ATV & Sony Music Entertainment
Remix Ed Banger Records
POST PRODUCTION GLASSWORKS AMSTERDAM
Flame Morten Vinther (Head of 2d) Kyle Obley (VFX Sup/ Flame)
3D Rudiger Kaltenhauser
Telecine Daniel de Vue
Producer Anya Kruzmetra, Christian Downes
PARTNER AGENCIES
Media Agency Mindshare Paris
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