Nike ad aims for emotions of Canadian hockey fans

The National Canadian Newspaper "The Globe and Mail" is reporting that Nike has begun running television ads that aim for the emotions of Canadian Hockey Fans. These ads are in response to the National Hockey League lockout that may result in no hockey being played for the 2004/05 season. More at the Globe and Mail
Barring any miracles that would obviate a work stoppage, Nike plans to begin running 30-second television commercials today playing on the emotions Canadians will feel from the withdrawal of the NHL game that is their national passion.

The stark image is that of an idle, soundless hockey rink, its 19,000 seats vacant. The "action" is that of the ice, melting away, right down to the concrete floor. The simple message is "bring it back."

"It's a statement ad that will be shown only in Canada, where our major hockey market is located," says Derek Kent, the head of corporate communications for Nike Canada.

Cheers robblink; super adgrunts view the ad here