Neviot - Recyclable billboard - Advertising case study 2014

If you are a big mineral water company like Neviot,
how do you tell the whole country your new water bottle is now is environmentally friendly and easier to recycle?

Well, sometimes the medium is the message.

So we picked the largest billboard in the country, where tens of thousands of people walk by every day and recycled it! 
We invited people walking by to scan the Q.R. code on the billboard, fill in their details and get a bag made out of the billboard's material once the campaign was over.
Tens of thousands of people were exposed to the message and hundreds signed up and got a really cool recycled bag.

Now everyone knows our bottles are eco-friendlier than ever!