Freedom Day, celebrated April 27th in South Africa, provided the perfect opportunity for Cross Colours to develop a collector's Coke bottle for the Nando's Freedom Day Meal promotion.
It is seldom that Coca Cola allows any agency the freedom to design outside the usual brand parameters, so when Nando's was given the go ahead to brand a Coke bottle sleeve for this special occasion, their design agency Cross Colours was briefed to interpret Freedom Day, Coca Cola and Nando's on the bottle sleeve.
It is reminiscent of the funky bottle designs from last autumn for exclusive distribution in the trendiest of clubs and bars.
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Funky! I like those actually, probably thanks to their messy-fun-style. (Which I usually dislike)
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