Myer "Give registry- Sheets" (2016) :30 (Australia)

Victims of domestic abuse who finally managed to leave their situation have to start all over again. Myer has partnered with The Salvation Army to ensure these women can do so with the essentials they need. But in each case the items in this campaign represent a fresh start. One shudders to think what occurred on sheets this woman slept on in her previous life. But it's great to hear she now views sheets as just sheets. A place where she can go to bed at night, maybe not have the best sleepof her life, but at least go to bed unafraid.

Client: Myer and The Salvation Army
Executive General Manager, Brand & Marketing: Michael Scott
GM Marketing Strategy & Communications: Natalie Warren-Smith
Marketing Specialist, Retail Events: Natalie Riley
Community Relations Advisor: Kate Driessen
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath
Chief Creative Officer: Ant Keogh
Creative Director: Evan Roberts & Stephen De Wolf
Creative team: Elle Bullen & James Orr
Design Director: Jake Turnbull
Group Managing Director: Simon Lamplough
Senior Account Director: Sam McConnell
Operations Director - Myer: Sharon Adams
Executive Producer: Sonia von Bibra
Senior Producer: Karolina Bozajkovska
Production Company: Flare
Flare Producer: Selin Yaman
Director: Angie Bird
DOP: Shelley Farthing-Dawe
Art Director: Ben Bangey
Score: Matt Gurry
Editor: Sam Coates
3D / CGI Production: Cream Studios
Managing Director / Partner: Steve York
Producer: Jennifer Stone