To communicate the long-lasting flavour of MUST Long Last chewing gum, BBR Saatchi & Saatchi Tel Aviv created this TV ad which parodies a 'long-lasting relationship' between a man and his chewing gum.
Ad agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative director: Nadav Pressman
Art director: Michal Gonen
Copywriters: Ori Slonim, Tom Reuveni
VP Production: Dorit Gvili
Account director: Idit Zukerman
Account supervisors: Roni Hershman, Rivi Peled
Planning director: Libby Katz
Senior planner: Shira Shaked
Planner: Moran Raphael
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