Much ado about lovin' it

Dial this number and you will receive in a jiffy a:

a.) Bubble bath
b.) Rubber Duckie
c.) Burger and fries

Read more for the answer and to view the clip.

answer: c

After it was rolled out in Europe, the Mcdonald's "I'm lovin’ it" campaign reaches Asian shores and the signs are everywhere. Soon humongous billboards and posters will assault the senses from Manila to Bangkok to Singapore. The campaign marks the first worldwide integrated marketing campaign ever for Mcdonald’s. Deviating from the usual, the campaign was launched in Europe first rather than the United States.

The spot was shot in 12 languages in countries like Brazil, Czech Republic, Malaysia and South Africa. The campaign features Justin Timberlake—in a bid to regain the youth crowd, thereby, helping boost the dwindling sales of the beleaguered fast-food giant. Reports have it that Timberlake is 6M richer after he inked the contract.

In Singapore, in keeping with the new image of “connecting with the consumers in fresh, modern, relevant ways”, Mcdonald’s has put up wireless internet connection at the restaurants and promises bigger taste, more bang for your buck and lots of great company.

The ad critics are hatin’ the new TVC spot, though. Super adgrunts can view the Asian one here.