In order to engage teens, and get them drinking more milk, DDB Vancouver created an animated webseries called Snack Time, featuring a carton of milk, chocolate chip cookie, and various other snacks including a marshmallow. This episode, Airport gives you a sense of the quirky humor involved.
As branded entertainment it's fun. Not quite as edgy as say Aqua teen Hunger Force, but it's just right for milk. I lol'd when I saw the milk in the kitty container in the cargo hold of the plane.
Client: Milk West
Agency: DDB Canada Vancouver
Executive Creative Directors: Dean Lee, Cosmo Campbell
Creative Director: Josh Fehr
Associate Creative Director: Neil Shapiro
Copywriter: Neil Shapiro
Art Director: John Larigakis
Agency Producer: Matthew Sy
VP, Client Services Director: Patty Jones
Account Director: Svetlana Connolly
Account Coordinator: Natasha D’Souza
Strategy: Rob Newell, Matt Nelson
Social Media Strategy: Derek Lau, Jacqueline Lee
Media Company: OMD Vancouver
Audio House: Wave Productions (http://www.waveproductions.com/)
Audio House Producer, Sound Design: Craig Warrian
Voice Over Talent: James Heguchi, Adrian Petrew, Brian Drummond, Donny Lucas, Jason Simpson, Kelly Sheridan
Animation Company: Yeti Farm Creative (http://www.yetifarmcreative.com/)
Animators: Todd Ramsay, Svend Gregori, Jon Izen, Vincenzo Zumpano, Brad Gibson, Daniel Falk
Media Agency: OMD Vancouver
Digital Supervisor: Diana Walter
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