Just because it seems like the real thing, doesn't mean it is. As Christopher Walken reads the VO, Sylvester Stallone does his stunts, Serena Williams plays her tennis, and there's Usher and there's Lucy Liu, and Don Cheadle hangs out on his boat ...
But wait, that's not right, something is off.
For once, the button has a point and is pretty funny. Not everything is what it seems. But the Michelob ULTRA Organic Seltzer, is “as real as it tastes”.
Ad Agency: FCB
Principal talent: Don Cheadle
Gabriel Schmitt - Co-CCO
Michael Aimette - Co-CCO
Fred Levron - Worldwide Creative Partner
Samira Ansari - Executive Creative Director
Jay Marsen - Creative Director
Lex Beltrone - Creative Director
Matt Everts - Associate Creative Director
MyTran Dang - Associate Creative Director
Thomas Mori - Associate Creative Director
Simon Dolsten - Senior Creative
Production
Adam Isidore - EVP, Director of Integrated Production
Chris Lenz - Executive Integrated Producer
Pim Leeuwenkamp - Integrated Producer
Kate Fixter - Integrated Producer (Print)
Ellen Kuratnik - Sr. Broadcast Business Manager
Mary Beth Parton - Traffic Manager
Trish Gregor - Talent Manager
Production Company - PRETTYBIRD
Calmatic - Director
Suzanne Hargrove - Executive Producer
Tracy Hauser - Director of Production
Dennis Beier - Producer
Christian Sprenger - Director of Photography
Editorial - Arcade
Sila Soyer - Partner/Executive Producer
Ellen Lavery - Post Producer
Paul Martinez + Jeff Lopus - Editor
Jeff Lopus + Sam Barden - Assistant Editor
Post-Production/ VFX - The Mill
Anastasia Von Rahl - Executive Producer
John Leonti - Creative Director
Derek Tekuz - Senior Producer
Bret Aros - Associate Producer
James Panetta - Production Coordinator
Tim Rudgard, John Shirley - 2D Lead Artist
Dan Warom - 3D Lead Artist
Katerina Arroyo, Roxy Zuckerman, Abigail Riegel, Enid Dalkoff - 2D Artist
Bill Mathers - Matte Painting
Patrick Kipper - Motion Graphics
Kevin Diaz, Valerie Chernysh - Art Department
Justin Sucara, Jeffery White - Deepfake Artist:
Color - The Mill
Fergus McCal - Colorist
Fawn Fletcher - Executive Producer, Color
Denise Brown - Senior Colour Producer
Megan Rumph - Producer
Gemma Parr, Logan Highlen, Andrew Ceen - Assist
Audio Post Production - Sound Lounge
Tom Jucarone - Audio Mixer
Lauren Mullen - Producer
Music/Sound Design - JSM
Joel Simon - CEO/CCO/Co-Composer
Jeff Fiorello - VP/Exec Producer
Norm Felker, Andrew Manning, Sharon Cha - Producers