Not sure what to make of this exactly, does Mercedes Benz want to kill their customers by whiplash, or are traffic jams so common where this billboard exists that there is simply nothing else to do but ponder their copy? Either way Colenso BBDO, Auckland decided to get all philosophical on a billboard in New Zealand when launching their new Mercedes-Benz campaign. Fascinating. ;)
Phila Lagaluga, Designer
Nick Worthington, Executive Creative Director
Steve Cochran, Creative Director
Bradley Averill, Art Director
Simone Louis, Art Director
Simone Louis, Copywriter
Bradley Averill, Copywriter
Paul Courtney, Agency Producer
Gabrielle Buckle, Agency Producer
Country
Account Director: Scott Coldham
Account Manager: Janelle Van Wonderen
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
I once heard adrew keller give a speech about mini. they had a similar long copy OOH and his take was if people wanted to they would stop the car and read it.
all well and good on a city street but on the highway? methinks not.
but they hedged their bets and separated out the logo, so even if you don't read it (which i'm assuming few people actually will) they've done their job.
but does that mean it's making me want to drop a ton of cash on a mercedes?
meh
- reply
PermalinkWhat was the name of the agency? W.A.N.K.
- reply
PermalinkThat's what I call a collision-causer.
I think the plan is to have people wreck their cars while reading the billboard. They will need to buy new cars and the first company that pops in their head will be Mercedes.
Genius!
- reply
Permalink