McVitie's - ShootTheCookies - (2014)

#ShootTheCookies by Mcvities is a new digital campaign created by Hello Sunshine which allows you to actually kill browser cookies. How timely. The website is at shootthecookies.com, download the app and go nuts killing cookies. Because McVitie's are bisquits not cookies! A rather amusing way in to a digital game, I must say.

"All cookies are bad. Let us be clear about it : internet cookies are absolutely diabolical! Because they spy on your every moves.

If you think nobody knows about that porn website you visited yesterday, well...you are wrong, because cookies know about it.

Did you notice that once you visit a shopping website, the product you were searching for appears all over the internet. Surprise! That’s also the dirty work of cookies. Have you ever given someone your credit card number, all your passwords, home address and phone number all at once? What about free to your entire hard drive? And the history of your search?

Of course you did!

You gave it all to cookies!

We are McVitie's, and we make delicious British biscuits...and as you might imagine, when you make biscuits and love them as much as we do, it's only natural to hate cookies in all their forms. We want to crush them everywhere, on the supermarket shelves, but also online. If we can help privacy doing so, we are all the more delighted.

Thus why we created a new software : shoot the cookies by McVitie's. A clever browser extension that scans for all cookies on your computer, and deletes them mercilessly.

Brand : McVitie's
Agency: Hello Sunshine (Fred & Farid Group)
Chief Creative Officers: Fred & Farid
Creative Directors: Marc Badinand, Laurent Toth
Digital Copywriter: Anna Gadecka
Digital Art Directors: Souleman Diallo, Raphael Almazan
Digital Production Company: Killdeath
Digital Producer: Yael Eligoulachvili (Killdeath)
Digital artist: William Mazaud (Killdeath)
Brand Supervisors: Anthony Francheterre, Marc Auclair, Elsa Touzet, Antoine Puechbroussou
Account Supervisors : Isabelle Constant, Lennie Stern, Edith Chapin
Digital Producers: Bao Tu Ngoc, Benjamin Bouzerau - Levy, Sacha Guyon
Media Strategists : Pascal Crifo, Julien Leveque