McDonald's reminds everyone that they are open 24 hours in large cities, and pay homage to the city dwelling night-owls who come alive at night in Thailand. There's drag queens strutting their stuff, kids doing bike-stunts, those who work the night shift, those who go midnight shopping - all the while we hear "all through the night" sung by a pop starlet. It's quite a fashionable glimpse into Thailand, but why is it 90 seconds long? It's an eternity. Oh, I get it. All through the night, right?
Advertising Agency: TBWA\DANThailand, Bangkok, Thailand
Executive Creative Director: Veradis Vinyaratn
Creative Director: Chanatthapol Tiensri
Art Directors: Kunanun Manusutthipong, Ponapat Bhakkalin
Copywriter: Ronnapop Chaiyanant
Agency Producer: Nongpan Srisai
Business Director: Chatthip Bhamarasuta
Account Director: Pratana Chotpanyavisut
Production house: Backpacker films
Director: Nang Pongpaiboon Siddhigu
D.O.P.: Chankit Chamnivikaipong
Producer: Prazin Siddhigu
Editor: Paul Makridis
Colourist: Arthur Lam / The Post Bangkok
Digital Artist: Joke Suthiporn Saiyasuk / Octane
Sound Producer: Amornbhong Methakunvudh / Wild at Heart
Sound Engineer: Parnthep Puranasukon / Wild at Heart
Music composer: Rittee Joel Srichanwongse / Wild at Heart
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I'm not a huge fan of the concept behind this spot - but holy shit - the art direction is brilliant. Did you catch the McDonald's reflections in almost every shot? It's subtle, but it ties all the stories together. The McDonald's logo is featured and reflected in mirrors, glass, a moving car window, and even puddles.
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PermalinkYeah the golden arches are everywhere, pretty nice.
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