Minneapolis based animation studio MAKE, along with Campbell Mithun, have completed a series of three new fifteen-second spots for The Hartford Financial Services Group. The spots will air during the 2008 NCAA tournament. Just click on each image to reach the ad itself in the commercial archive.
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MAKE’s team of motion graphic artists collaborated with the creative team at Campbell Mithun early in the process. “We wanted to create a sense of majesty surrounding the stag, making a brand identity recognized with longevity and prosperity,” said Danny Robashkin, Creative Director at MAKE. “We really wanted to focus on the scenery and seamless transitions as a means to convey those concepts”. MAKE utilized its design experience to bring a new feel to the spots creatively. “They provided a refined look, both motion and picture. It was very fluid. They were good collaborators, good listeners and good executors,” said Bill Smallacombe, Producer. “MAKE had a graphic sensibility of what the spots should be. They understood what the client needed and wanted,” added Pete Winecke, Creative Director.
