Madden 25: Running Back Sons - (2013) :90 (USA)

Making it to the NFL takes a lot of hard work. Every ounce of athletic talent has to be matched by years in the weight room and on the field if they are to make it to the big time. Heat examined the emerging rivalries between NFL quarterbacks Colin Kaepernick (San Francisco 49ers) and Russell Wilson (Seattle Seahawks), and running backs Arian Foster (Houston Texans) and Marshawn Lynch (Seattle Seahawks), to reveal a surprising fake fact. From the beginning, these young stars didn't just want to get to the NFL; their true driving passion was to make it into the Madden game franchise. #Truestory

Title: Running Back Sons
Client: 
EA Sports
Agency: 
Heat, San Francisco
Creative Director: 
Warren Cockrel

Creative Director
: Anna Rowland
Copywriter: 
Ben Salsky

Art Director
: Mark Potoka
Content Producer: Vera Kacurova


Senior Strategist: Daniel Teng


Account Director: Eddie Garabedian



Production Company: Hungry Man
Director: Wayne McClammy
Executive Producer: Mino Jarjoura
Executive Producer: Dan Duffy
Line Producer: Rachel Curl

Editorial: Arcade Edit 


Editor: Christjan Jordan


Managing Director: 
Damian Stevens

Visual Effects: The Mill LA


Visual Effects Supervisor: John Leonti



Music Company: Beacon Street Studios


Composer: Andrew Feltenstein