Lucky 21 Signs Director Andrew Ryan Shepherd

Production company Lucky 21 has expanded its roster with the addition of director Andrew Ryan Shepherd. Shepherd has tailored his career to making a positive impact in the lives of others and for brands. Always with an eye to artfully-designed narratives and an emotional and honest thread that runs through his work, Andrew Shepherd has directed stories for brands Famous Footwear, Sub-Zero Wolf, Target and Raleys.

“Andrew is part of the next generation of storytellers, who delivers compelling imagery to match interesting human stories,” says Lucky 21 EP John Gilliland. “His ability to connect with people is genuine and comes through from your very first interaction.”

Shepherd began his career as a still photographer, transitioning to motion storytelling as a DP and then director. Always looking for authentic ways to highlight the dignity of the human spirit, Andrew Shepherd enjoys connecting the process of filmmaking to the process of life. He has worked independently with agencies and brands for the last decade, and the signing with Lucky 21 is his first national representation.

“I aligned with John (Gilliland) on a creative and philosophical level early on,” notes Shepherd. “Lucky 21’s dedication to quality work from process to completion and respect for everyone in the layers of production, means I can more freely and fully place my focus on telling stories and creating beautiful work.”