Two mates win the lotto at work, and leave the office, without leaving their chairs. Their happiness at never returning to the 9-5 life is set to the soundtrack of Steppenwolf's "Born to Be Wild."
The mariachi version. Love the way they depart the office in one long movement, straight through the window and onto a highway. At sunset, naturally. This ad is one big ball of fun.
BRAND FDJ / LOTO
BRAND MANAGEMENT Communication : MONIQUE HEIM /
MARIE-AGNÈS GAILLARD
Marketing : JEAN-FRANCIS BEAULIEU
/ Olivier PRIBILE
AGENCY BETC
AGENCY MANAGEMENT MARIELLE DURANDET
FRANÇOIS BROGI
QUENTIN DERVISO
EXECUTIVE CREATIVE DIRECTOR STÉPHANE XIBERRAS
CREATIVE DIRECTOR OLIVIER APERS
ART DIRECTOR JEAN-MICHEL ALIROL
ASSISTANT AD PIERRE ORIZET
COPYWRITER DOMINIQUE MARCHAND
TV PRODUCER ISABELLE MENARD
__________________________________________________________________________
MUSIC CREATIVE DIRECTOR CHRISTOPHE CAURRET
PRODUCTION HOUSE SMILE UNLIMITED / MJZ
SOUND PRODUCTION GUM
DIRECTOR TOM KUNTZ
CHIEF CAMERAMAN JO WILLEMS
FILM EDITOR GAVIN CUTLER
POST PRODUCTION MIKROS IMAGE