Philips recently launched Aurea; a new advanced TV that uses light to enhance the action on screen. They say that the result is a more immersive and emotional television viewing experience - I've never had the chance to see one of these flashy tellies in action though. Philips and Tribal DDB set out to create a site that demonstrated the 'Aurea effect' for people like me - and they wanted to make sure it worked as well as the TV, so they pulled out all the stops and created an original film by Won Kar-Wai, used sexy photography by Vincent Peters, and an original score by key members of the London Symphony Orchestra. Inside you can watch a three minute video on the making of all this pretty. Philips recently launched Aurea; a new advanced TV that uses light to enhance the action on screen. They say that the result is a more immersive and emotional television viewing experience - I´ve never had the chance to see one of these flashy tellies in action though. Philips and Tribal DDB set out to create a site that demonstrated the 'Aurea effect' for people like me - and they wanted to make sure it worked as well as the TV, so they pulled out all the stops and created an original film by Won Kar-Wai, used sexy photography by Vincent Peters, and an original score by key members of the London Symphony Orchestra. Inside you can watch a three minute video on the making of all this pretty.
Using the Aurea as inspiration, Mark Slater composed the music for the site. "It was fascinating to work on this and Philips has really broken new ground with this concept," said Mark Slater. "The approach was almost as you would imagine a film. We wanted to try and create a journey through the website. As people move through it the music changes in real time to reflect the mood of each section of the site, creating a non-linear symphony."
Associate Creative Director: Juliane Hadem Copywriter: Steffany Bane Producer: Peter Hayden, Anna Stolyarova Account Director: Mike Parsons Information Architecture: Jan Willem Penterman Director of Technology: Smith Throngrod Strategy: Jeroen Matser Developer: Jacek Kaczocha Film Concept: DDB Amsterdam Film Director: Wong Kar-Wai Photography: Vincent Peters Digital Production: Unit 9 Music: Mark Slater and members of the London Symphony Orchestra Corporate Name of Client: ?Nourdin Rejeb ?Global Web Marketing Manager Philips Consumer Electronics
