Link Lust: Linking Rain Cherry Chocolate Rain **breathe

The NYT just wrote a piece on this: Homemade YouTube Video Lands Singer in a Web Ad

Soft drink companies have often based ad campaigns around pop singers, but they are usually mainstream acts like Michael Jackson or Britney Spears, not an online curiosity like Mr. Zonday, who does not have a record contract.

“We’re doing this to try to do something fun and different and connect with consumers who might not see more traditional media,” said Jaxie Alt, the director for marketing at Dr Pepper, which worked with True Entertainment, a production company, in August to approach Mr. Zonday about reworking “Chocolate Rain.” Neither Mr. Zonday nor Dr Pepper would disclose how much Mr. Zonday received for the "Cherry Chocolate Rain" video.