Beers and Ideas (bbdo) blog has an interview with Marcello Serpa the mastermind of AlmapBBDO in Brasil youtubeified on their blog. Part two will be coming soon.
Scott G at the advertising industry newswire explains BCS (Bad Client Syndrome) and ADD (Awful Agency Disease). An example of the former:
Be 65% Consistent Half the Time
Keep changing the boundaries of what you demand of the agency. Make certain they are always second-guessing themselves so that middle-of-the-road creative solutions are suggested. Then complain about those. And blame one of the people at the agency. A different one each time.
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