MediaGuardian has the story; Advertising legend Maurice Drake thinks that today's creatives don't know beanz about advertising.
"Mr Drake said advertising copywriters were now more interested in wowing their peers with special effects than in creating long-lasting campaigns.
"Nowadays it seems as long as you can drive a car round a bend in the rain you can make it in the ad business," he said."
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Guilty... (bows head in shame)
"more interested in wowing their peers with special effects than in creating long-lasting campaigns."
but it's just so much fun (whine)... and hey, that can be hard work, too!
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PermalinkI dunno if Mr. Drake is on to something...apparently the top 10 favorite slogans in Britian are all oldies...none from the last decade made it to the list. View the list here.
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PermalinkIn reality, I guess I can't think of a single one, in the past decade or so, that has truly infiltrated the mainstream consciousness the way the slogans and taglines of yore did.
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PermalinkLets not forget SloganMaven Tims adslogan hall of fame - where "Beanz meanz Heinz" 1967 tagline made the cut. :) I know I voted for it!
(trivia: Tim coined the word "Dupliclaims" for he Badland stuff - hehe.)
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