LG has commissioned Ridley Scott’s production company, RSA Films, to produce the company’s first-ever Super Bowl commercial which will be directed by Jake Scott. I'll need to update the Spoiler alert super bowl list with this info. The commercial will promote the benefits of OLED TV technology. It’s part of a growing campaign to sell the idea to consumers that OLED is something very different to what they have at the moment. Jake Scott has directed six super bowl commercials in his career so far, including last years "lost dog" and Toyota's ad with snowboarder Amy Purdy (below). Meanwhile Ridley Scott created the iconic Macintosh 1984 ad, which has been voted the best super bowl ad of all time, has been spoofed by Futurama and revived in 2004 for the iPod.
