If you didn't bother to watch the Oscars lats night (and judging by the ratings more people skipped it than last year) you missed some last minute drama when Warren Beatty (i.e. Grandpa Lothario) stood on the stage with Faye Dunaway and announced the wrong winner for best picture. Israeli agency turned this snafu into a real-time response ad for Lines and Thoughts- an upcoming conference to learn more about Attention Deficit Disorder.
Touché.