Irn-Bru gets you through... Fanny?

A handful of Scottish Irn-Bru fans have chuckled and passed this image on, it's Irn-Bru's cheeky response to the European campaign from Coke where common first names are placed on the labels instead of the brand name (Except the name Mohammed, despite it being a very common). Irn-Bru tweeted this a couple of days ago:

Been seeing some people with names on their drinks recently. Thought we'd do one for our favourite first name. thinglink.com/scene/39628722…

— New From IRN-BRU (@NewFromIRNBRU) May 29, 2013

Of course, a fanny is also a pussy, which seems to be a reference to that Branson drink with the banned "pussy" posters. It's a double-whammy in mocking other soft drinks.

Not everyone loves it, as it happens. I love Irn Bru though, and if naming this tasty concoction after my genitals is sexism, well darn I was taking it as a compliment first. I know men who could lap Irn-Bru up 24/7. Though hang on, with the tagline "gets you through Irn-Bru"... Hmm.

. @newfromirnbru please, explain why this thinly-veiled sexism is acceptable...

— Daniel Rapman (@dan_down) May 30, 2013