Russia has a serious speeding problem, resulting in many traffic accidents every year. In order to draw attention to this issue and do something about it, car insurance company INTOUCH created a responsible driving marathon. For every safe KM you drove, INTOUCH donated a ruble (up to 100,000) to help those who have suffered in traffic accidents caused by speeding.
Client: INTOUCH
Agency: Proximity BBDO Russia
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