“Master Driver” seamlessly blends Japanese-inspired watercolor visual effects with live-action to communicate how the Infiniti G series "unites engineering and emotion, connecting driver to road."
The spot relied heavily on 3D and fluid simulation software. To achieve a totally organic look, VFX Supervisor Jay Barton and his team shot practical elements at the Digital Domain stage, including wetting down paper on which ink was dropped and brushed, and shooting big ink drops that were dropped onto a sheet of glass lit from underneath. These elements were used both in 2D and 3D and were tracked onto items in the scene. Digital Domain also added CG poppies that kick up and fly around. The primary software package included Autodesk Maya, V-Ray, Houdini, some After Effects, Nuke and Autodesk Flame 2010.
CLIENT: Infiniti
“Master Driver” (:30) AIR DATE: 1/23/2010
“G Line” (:30) AIR DATE: 1/23/2010
1st BROADCAST LOCATION: USA
ADVERTISING AGENCY: TBWA\Chiat\Day
Chief Creative Officer: Rob Schwartz
Group Creative Director: Kerry Feuerman
Creative Directors: Bob Rayburn, Patrick Condo
Sr. Producer: David Hoogenakker
Producer: Mara Milicevic
Global Managing Director: Walt Smith
Account Director: Daniel Pardo
Management Supervisor: Sabena Budke
Account Supervisor: James Aardahl
Assistant Account Executive: Peter Burgwald
Business Managers: Robin Rossi, Stefanie McCall
LIVE ACTION PRODUCTION COMPANY: RSA, Los Angeles
Director: Carl Erik Rinsch
Executive Producer: Marjie Abrahams
Line Producer: Annie Johnson
Director of Photography: Dariusz Wolski
ANIMATION & VISUAL EFFECTS: Digital Domain, Inc.
President of Commercials, Executive Producer: Ed Ulbrich
Executive Producer / Head of Production: Karen Anderson
Visual Effects Supervisor: Jay Barton
CG Supervisor: Ronald D. Herbst
VFX Producer: Chris Fieldhouse
VFX Coordinator: Stephanie Escobar
Flame Artists: Jeff Heusser. Lisa Tomei, Matthew James Bramante
Nuke Artist: Arthur Argote
Paint: Daniel Thron
CG Artists: James Atkinson, Casey Benn, Jun Watanabe
Roto Artist: Hilery Johnson Copeland
Tracking/Integration Artists: Scott Gsop Edelstein, Som Shankar
Editorial: Cut & Run
Editor: Dayn Williams
Managing Director: Michelle Burke
Producer: Carr Schilling
Music & Sound Design: ELIAS ARTS
Executive Producer: Ann Haugen
Producer: Kala Sherman
Mix: PLAY STUDIO
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