"Okay, wait, you're a plant?"
"Oh I'm a plant."
"You're not actual meat?"
"Oh I'm meat!"
"You're... plant ..meat?"
"Exactly!"
Client: Impossible Foods
Leslie Sims - Chief Marketing and Chief Creative Officer
Michael Bortinger - Marketing Director
Anna Cushing - Senior Marketing Manager
Tim Dale - Media Manager
Becca van Stolk-Cooke- Consumer Insights Manager
Company: SUPER SERIOUS
Co-Founder/ Chief Executive Officer: Terry Crews
Co-Founder/ Chief Creative Officer: Matt O’Rourke
Managing Partner/ Chief Operating Officer: Paul Sutton
Creative Director: Bryan Lee
Copywriter: Leslie Sims
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