Using a neat photoshop light technique, Youpanqui BBDO, in Lima, Perú created this "drive safe" campaign for Hyundai.
Agency: Youpanqui BBDO, Lima, Perú
Chief Creative Officer : Renato Farfán
Copywriter : Renzo Chumpen
Art Director : Andrés Ortiz
Graphic Designer : Allen Rivera
Account Director : Mónica Roggero
Account Executive : Mariale Gutiérrez
Photographer : Diego Cuadros
Retoucher : Innatos - Jeyson Contreras , Isaac Olivares
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A couple of days after we posted this at the request of the submitter, they requested that we remove it. Since deleting the ads here dilutes the resource - https://adland.tv/content/deleting-ads-dilute-resource-we-are-trying-bui... - we asked why, thinking possibly that it may be a spec ad, perhaps? Like in cases we've seen before we prefer to point out if a campaign was spec - https://adland.tv/adnews/ford-berlusconi-hilton-schumacher-bound-gagged-... - because if it was, fact-checkers need to be able to fact check on that. This is a resource, not a PR-dump.
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Permalinkhi, was this campaign wanted by hyundai or was it an experiment of the agency? I found it on the web... and I need to know this :D
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PermalinkHi. It was submitted without comment by the agency, who a few days later asked us to remove it. When I requested to know why their response was: "For the moment we have been asked to raise the campaign of the digital channels. We would appreciate your support with this." They have yet to respond to my request for clarification.
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