At the 2012 IPCPR Trade Show, Viaje Founder Andre Farkas provided an overview of his upcoming cigar, the Viaje Honey and Hand Grenades (HHG). Inspiration for the name came from the cigar's profile describing a combination of sweetness and strength in the blend.
Simon+Associates found they had no problem at all extending the name into an equally sweet and strong design.
Advertising Agency:
Simon+Associates, Los Angeles, CA
Creative Director:
Jane Simon
Art Director:
Jason Graham
Sr Designer:
Sal Gabriel
Client:
Viaje Cigar Company
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
