Every July 1st in Québec, thousands of residents pack up and move out of their apartments. It’s called “Moving Day.” Worse, every year, more than 1,600 pets are left behind. Home Hardware wants to change that, and with john st. they created this campaign for for the Quebec market. See the posters as well at the article "Home Hardware wants you to remember to pack up your pets this moving day."
Campaign Title: Pet Packaging
Client: Home Hardware
Agency: john st.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Creative Directors: Mark Scott, Cedric Audet
Art Director: Sebastien Lafaye
Design Director: Mooren Bofill
Associate Design Director: Jacqueline Lane
Designer: Carol Hung
Producers: Anne-Christel Rajoelina, Andrew LaGrave
Account Team Lead: Nick Pigott
Account Director: Bianca Myers
Account Supervisor: Stuart Milligan
Production Artist: Valerie Bertrand
Production: Consulat, Montreal
Director and DOP: Simon Duhamel
Assistant director: Marc-Antoine Dubois
Papercraft: Pascal Brousseau
Post-production: Pascal Brousseau
Production: Eliane Sauvé, Consulat
Sound design & mix: Studios Apollo, Vincent Dufour, Pierre-Hugues Rondeau
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