The Helsinki Regional Transport Authority wanted to encourage older people to start using the travel card. Problem was older people were afraid of using it, thinking it was difficult or they would be embarrassed trying to suss it out. So Our favorite Finns at 358 created a campaign to challenge people to conquer their fears As an incentive, they paired it with an attractive offer: a free 2-week travel card, delivered to the home door. Fun stuff.
Client: Helsinki Regional Transport
Advertising Agency: 358, Helsinki, Finland
Copy: Antti Tähtinen
Ad: Ale Lauraéus
Agency producer: Mari Romanoff
Graphic designer: HP Savolainen
Account manager: Kimmo Tupala
Photographer: Lauri Eriksson / Kuvaamo Oy
Retouching: Jomppe Vaarakallio / Kuvaamo Oy
Additional credits:
Case Film: Tommi Kinnunen / 358
Product & Service designer: Thomas Hutton, Olli Laaksonen
HSL: Sami Jokivirta, Mari Flink, Kaarina Kivimäki
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